Millennials as the largest generation to date will become the largest tourist group to be served in the coming years. As millennials live comfortably with technologies, using online sources are usually preferred when they plan for vacations. Booking air tickets and hotels online, reading travel contents on social media that include traveller-generated reviews and authentic images are their common practices. Furthermore, many millennials would be rather travelling on their own than joining travel tours, and very often they are not satisfied with travel agencies’ pre-set packages. In view of the above, to what extent do the millennials revolutionise the traditional concept of travel and affect the business model of travel and hotel industry? What are the new forms of travelling? As vocational and professional education and training (VPET) providers, what learning programmes shall we develop to accommodate the sector’s needs? This seminar will discuss: (1) the common behaviour of millennial travellers;(2) the effects of millennials’ travel preferences on travel and hotel industry; and(3) the new elements in VPET programmes for the travel and hotel sector.
This seminar aims to:
Academic and teaching staff from vocational and professional education and training (VPET) institutions and higher education institutions, VPET workplace mentors, VPET stakeholders and interested members of the public are welcome.Free admission
Dr Anthony IpKin Wong is a Professor at City University of Macau, Macau, China. He has a wide range of teaching and research interests especially in tourist motivation and behaviours, consumer behaviours, tourism and service marketing, casino gaming, and research methods. His articles appeared at Tourism Management, Journal of Travel Research, Journal of Business Research, International Journal of Hospitality Management, Cornell Hospitality Quarterly, Journal of Hospitality & Tourism Research, and more; and he is currently serving as an advisory board member in leading tourism and hospitality journals including Journal of Travel Research, International Journal of Hospitality Management, Cornell Hospitality Quarterly, International Journal of Contemporary Hospitality Management, and Journal of Business Research.Mr Benny Z.F. Zhu is a veteran self-driving-tour expert and photographer, national-grade Senior Photographer and Founder of Feng-xing World Self-Driving Motor Club. He has long years of self-driving tour experience throughout China as well as Europe, USA and Africa: Potala Palace in Lhasa, Tibetan Plateau in Qinghai, north Tibet, west Sichuan, the ancient Silk Road of Zhang Qian, from Xi-An to Gansu, Xinjiang, and Central/Western Asia into Kazakhstan, Kyrghyzstan, Russia and the Mediterranean countries, and Africa to Tanzania, Kenya and East African Rift Valley. While sharing this unparalleled vivid experience with you, Mr Zhu will elaborate business planning of the self-driving tours and how the new form of travel business shall evolve.
Dr Anthony Wong, Invited Professor of Institute and Deputy Director of Institute of Gaming and Industry of City University of Macau, shares his research findings on millennials’ travel preferences.
Mr Benny Z.F. Zhu, the Founder of Guangzhou Tu-You International Travel Company Limited, expresses his business views on planning self-drive tours.
Innovative Pedagogical Strategies in VPET Series is funded by the Quality Enhancement Support Scheme (QESS) on the project of “Development of Effective Pedagogical Practices and a Cross-institutional Online Sharing Platform for Hong Kong's Vocational Education and Training (VET)”. It offers seminars and workshops on a regular basis to keep VPET academic and teaching staff, workplace mentors and VPET stakeholders abreast of the most updated flexible learning, innovative pedagogical practices, competency-based and task-oriented instructional strategies. It also serves the purpose of enhancing peer learning between institutions’ academic and teaching staff and workplace mentors to maximise support to students during their workplace learning and industrial attachment.